Case Study: Brain Dead
Type: Concept Mockups / Packaging Design / Illustration / Apparel / Accessories
IP: Toxic Avenger / Brain Dead
Unreleased ULTIMATES! figure and capsule collection designed for the Super7 x Brain Dead x Toxic Avenger collaboration. I worked directly with the brand to conceptualize and create a unique, glow-in-the-dark ULTIMATES! Toxic Avenger figure to go in conjunction with the ReAction figure that was released.
The packaging features metallic cardstock, neon PMS color callouts, a custom slime diecut for the outer sleeve, and a custom logo-shaped diecut for the window box. A soft goods tee was designed to be worn by the figure and an adult-sized t-shirt was planned to round out the figure release.
Additional apparel, pins, and accessories were designed to coincide with the release and built with future collaborations in mind.
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Mailer Box and ReAction Figure
Mailer Box - Neon PMS ink printed directly onto the corrugate.
Final ReAction figure for reference.
Figure Color Guide
Color guide for production.
Tee and flag graphics were not finalized and eventually changed in the final version of the released ReAction figure.
Prototype Image
Marketing shot of prototype. Tee and flag graphics were not finalized here and eventually changed in the final version of the released ReAction figure.
Display Technology
Spot illustrations featuring Brain Dead logo-shaped cardbacks. Envisioned to be part of a bigger partnership with Brain Dead where each ReAction figure collaboration would be blistered on the special shape.
Pin Concepts
Lapel pin concepts designed to partner with Brain Dead’s existing collection of Logo Head pins.
The A24 version is an example of an existing pin.