Convention Catalogs
CONCEPT: How to create playful and attention-grabbing marketing materials for convention-goers.
These two different catalogs were provided to customers and convention-goers to show Super7's various offerings at San Diego Comic-Con and New York Comic-Con (2019). I designed the layout, photographed products, edited imagery, and wrote marketing copy to match the novelty of the products displayed within. They aimed to provide customers with an informational yet fun keepsake and evoked a sense of nostalgia by taking inspiration from vintage toy magazines and marketing materials.
CONCLUSION: This project reflects my approach to marketing design: treating every touchpoint as an opportunity to create joy, reinforce brand identity, and leave a lasting impression. Through careful attention to detail, tone, and storytelling, the catalogs became keepsakes rather than disposable materials.
