CONCEPT: How to use seasonal events as endearing brand moments, adapting visual identities to feel timely, playful, and collectible.

Across multiple years at Super7, I developed packaging and product concepts for seasonal releases tied to Valentine’s Day, Halloween, and the winter holiday season. Each release required balancing speed, novelty, and brand fidelity, creating designs that felt unmistakably seasonal while still honoring the identity of each IP.

I approached these projects as opportunities to reinterpret characters and properties through a seasonal lens. Colors, illustration styles, finishes, and packaging details were carefully adjusted to create limited-edition moments that felt intentional, fun, and collectible.

I handled concepting, layout, and mechanical preparation, ensuring each piece translated cleanly from idea to factory-ready files.

CONCLUSION: This demonstrates my ability to use holidays as a framework for storytelling. Seasonal releases may be temporary, but when designed with intention, they create lasting brand moments that deepen emotional connection and keep collectors engaged year after year.

← Back to Portfolio