CONCEPT: How a distinct cultural identity could be interpreted through physical products, by translating spirit and attitude into tangible experiences.

Across two releases, Sabotage and Intergalactic, I approached the Beastie Boys with narrative illustration and unique packaging design in mind. Each project was developed to honor the original material while offering fans something new and special.

Sabotage — Narrative Illustration & Art Direction

The Sabotage release was conceived as a graphic tribute to the chaos, satire, and aggression of the song and music video. Drawing inspiration from 1970s crime dramas and vintage cop film posters, the concept called for the larger-than-life music video characters towering over the LA landscape, explosions and all.

I developed the creative concept and design brief, then art directed illustrator Michael Gambriel to execute the final piece. My role focused on aligning narrative tone, energy, and composition, ensuring the final illustration could be used seamlessly across every product category and use case.

Intergalactic — Packaging as Experience

Rather than relying on illustration alone, the packaging for Intergalactic was made to function as a diorama inspired by the energetic music video and the miniaturized Japan seen in it.

The outer sleeve depicted the Giant Robot’s head and, when removed, revealed the diorama and the two figures (Giant Robot and Squid Monster) fighting within.

CONCLUSION

Together, these projects demonstrate how I approach culturally significant IP: by listening closely to its voice and translating that identity into products that feel authored, true, and alive. Whether through narrative illustration or unique packaging, the goal was to preserve the essence of the Beastie Boys while offering new ways for fans to experience it.

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