Who Framed Roger Rabbit?
CONCEPT: How exploring multiple creative pathways can lead to strong and unique design solutions.
This project focused on developing packaging for a convention-exclusive Who Framed Roger Rabbit 2-pack, with the goal of creating something that felt as playful and irreverent as the film itself. Rather than locking into a single direction immediately, I explored a wide range of concepts that could highlight the unique characters and the film’s animated humor.
The early sketches shown in this entry reflect intentional experimentation: pushing construction and storytelling to see how the packaging itself could become part of the joke. Some concepts leaned into exaggerated cartoon safe logic, while others played with directly including the world of Toontown.
Through iteration and refinement, these explorations informed the final design, one that balanced nostalgia and humor while remaining production-viable. I carried the chosen concept through layout, typography, and mechanical execution, ensuring the energy of ACME could be felt in the final product.
CONCLUSION: This project highlights how I use exploration as a design tool to uncover stronger ideas. By embracing iteration early, I’m able to arrive at solutions that feel fresh, thoughtful, and grounded in the spirit of the IP. It reflects my belief that strong concepts come from asking better questions, pushing past the first idea, and letting the process shape the outcome.
