Process for Super7 x Annex 2179.
The pitch refers to “Acid Rain” which is artist Kit Lau’s main line of action figures. Final branding refers to Annex 2179, which is the alternate universe in which these figures “live”.

Cortex Commander figure was chosen due to it’s ability to reuse more tooling. Instead of one figure, we decided to make three different figures using a main sculpt for customers to “army build”.

- Figure Concept Pitch
- Packaging Pitch/Ideation
- Figure Notes for Factory
- Final

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