Peanuts x Super7 Pop-Up
CONCEPT: Translating an idea into a physical retail environment and how a pop-up can carry the warmth and nostalgia of an original IP.
Using a rough visual concept as a starting point, I led the execution of Super7’s pop-up environment in collaboration with Peanuts for SDCC 2026. Working directly with the talented Peanuts Worldwide team and event fabricators, Exhibitree, I developed and produced the visuals and layout for the event space. With a collection centered on Snoopy and his siblings, the goal was to keep elements such as signage, vinyl wall graphics, buildouts, and even the artificial turf true to the world of Peanuts while telling the “puppy adoption” story of the products.
Along with the environment, I oversaw merchandising for the Super7 area, arranging the Pups of Peanuts products so the displays felt just as considered as the space around them.
The result was a pop-up that drew hours-long lines throughout SDCC weekend, resonating with die-hard Peanuts collectors and casual fans alike. Seeing the range of fans made it clear the space had done its job!
CONCLUSION: This project reflects a different but equally valuable part of my process: taking a concept, filling in the gaps with production-ready execution, and shaping an experience that resonates and sparks joy among collectors and casual fans alike.
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Digital Mockups and Layouts
These digital mockups help visualize the space and provide a vision for the event fabricators. These to-size mockups also help with planning how to display the merchandise.
Details like the imperfect/askew construction of the stand, as well as the swappable “In” and “Out” signs, were designed to deliver a more fun experience.
Behind the Scenes
Some photos of the space before the artificial turf was laid down, but after the vinyl was applied to the walls.
With the merchandising planned out in the digital mockup, setting up that area was quick and efficient, and eventually topped off with artificial turf to tie the experience together.
Display Plinth
Added later in the process, this display plinth would provide customers waiting in line with a first look at the product.
Thank you to the fans!
Miscellaneous photos taken from various social media and marketing posts.
Seeing the lines develop every morning as I walked to my shift at the booth gave me a great sense of pride. Thank you to all who braved the wait, enjoyed the experience, and showed support for both Super7 and Peanuts that week!